About us

We are a destination marketing organisation promoting the Western Lake District and Coast as a location to live, work and visit, formed by the combined marketing forces of Ravenglass & Eskdale Railway, Muncaster Castle, Caloriol Projects and Green Door Ltd.

This was in response to a strongly-expressed and urgent need from many voices for a body dedicated to asserting ourselves as a location in our own right.  We have a unique landscape, history and character, with a comprehensive offering to make. This offering applies not only to tourists but also those seeking to make their homes and livings here.

We invite all businesses and organisations in our area to join us as supporters, to leverage our greater strength as a community in presenting and promoting our region to the wider market place.

Not for profit

We are run on a not-for-profit basis. All revenue raised from supporter subscriptions is dedicated to marketing activity to raise the profile of our area.

Our supporter fees are aimed to be affordable to all and represent excellent value for money. By concentrating on cost-effective and trackable digital marketing methods, we can make our money work hard to raise our profile for the common good. Find out more about being a supporter.

As an organisation we are wholly owned by the sponsor companies and are not reliant for our survival on grant aid or public money. Our executive committee members give their time voluntarily to govern and direct the organisation’s efforts and provide points of contact for supporters to express their needs and wishes.

If you have any queries, or want to find out more about the Western Lakes, we will be pleased to hear from you.

Rachel Bell

Head of Marketing & Development,
Lake District Estates and Director,
Western Lake District & Coast Tourism Limited