Cumbria Tourism has been working with the county’s six local authorities to give the CCR 200 more of its own distinct identity and longevity – much like Scotland’s ‘South West Coastal 300’ or for walkers, the famous Coast to Coast walk.

Part of this activity has included creating a range of new resources to help businesses on the route promote all the CCR 200 has to offer. As well as camping and motorhome sites, local shops, attractions and food and drink providers are being given access to imagery, logos, social media content and other background information – all now available to download here.